Client Ascension Protocol

How to reach $250,000/mo as fast as possible

Step 1: Turn Your Business Into an Offer

The difference between a running a service, and running an offer, is making an offer so good that your prospects feel stupid saying no.

Most business owners suffer because they have

  • No offer
  • No value proposition
  • They cannot differentiate in a saturated market

The speed by which you acquire clients is determined by

  • A specific transformation you promise them
  • A way to reverse the risk away from them
  • The evidence you have got other people results

Step 2: Put the Offer in a VSL

You now have an offer.

Pitch that offer, on video, and post it on your website.

I absolutely guarantee you a video on your website will dramatically & immediately increase your lead flow

If you do this correctly, you should get results like this:

What do you say in the video? How do you film it?

We'll show you how to:

  1. Present your offer in the VSL
  1. How to film it without any equipment
  1. Present a value proposition that makes people feel stupid saying no
  1. List the logical reasons they should act now
  1. Call to action

Step 3: Send Cold Messages

1

DM Current Followers (If you have any)

2

Create High Volume Cold Email Campaigns

3

Send Cold DM's on Twitter, LinkedIn, and Instagram

4

Automate everything

Here's some results from some outbound campaigns:

Step 4: Create Sales Assets

Direct Outreach Sign Clients Get Case Studies Produce Sales Assets Content

Sales Asset = A content piece living online that simultaneously generates traffic & converts traffic to customers

Here's an example:

You run an email marketing business for ecommerce brands. You design & write emails flows for their prospects & customers, helping them generate more sales.

You begin working with a client, and within 3 months, were able to take their monthly email revenue from $30,000/mo to $60,000/mo.

Step 1: Create The Sales Assets

  1. Case Study: How I increased email revenue from $30k/mo to $60k/mo in 3 months for an ecommerce brand
  1. Swipe File: The Exact Email flow I used to double the email revenue of an ecommerce brand in 3 months

You make simple loom videos going over a google doc & screen sharing. You simply explain what you did.

Step 2: Distribute The Sales Assets

  1. Post the videos on YouTube & SEO rank them
  1. Create carousel explainers of what's inside the video & post on LinkedIn (+ link to YouTube video)
  1. Create twitter thread explaining what's inside the video (+ link to YouTube video)
  1. Inside YouTube video, place 30 second pitch for your services inside the video & link to your website + VSL in the description

You repeat this process to infinity.

Step 5: Hire Fulfillment Team & Sales Team

Fulfillment Team

You must be able to sign a client & engage in bare minimum involvement of the process.

What does this entail?

  1. Creating SOP's (standard operating procedures) on how to fulfill the service for the clients
  1. Scorecards to assign specific tasks to specific people
  1. Systems & processes that auto assign tasks to specific team members so that you can handle dozens of clients at once
  1. Automations that eliminate any repetitive work from ever occurring

Automate Everything!!!

Sales Team

Your sales team is two sections:

  1. Setters
  1. Closers

Setters do all of the following:

  • Call inbound leads' phone numbers to set appointments for closers
  • Take inbound calls of leads who may be unqualified, and qualify them for the closers
  • Manage the responses & conversions from cold outreach

Closers do all of the following:

  • Take inbound qualified calls
  • Set follow ups w/ those who don't close
  • Call, text, and email appointments who have since gone cold

Each of these people are paid on commission.

Both members of the team live inside their CRM 8 hours per day, and are given specific performance KPI's to ensure they keep their jobs & grow the company.

Step 6: Start Paid Ads

You now have money.

You have a predictable client base, and are completely comfortable with spending a couple thousand dollars per month to pay for leads & calls booked.

Here is how I design most of my funnels:

If you can design a funnel that acquires customers/clients at 1/5th your lifetime value, you have a scaleable business.

LTV = LifeTime Value. The total amount of money the average customer will spend over their lifetime with you

These are the numbers I shoot for:

Cost Per Opt-In: $15

Cost Per Call: $200

Cost Per Qualified Call: $400

Qualified Call Closing Rate —> 20%

Cost Per Acquisition —> $400 * (100/20) = $2,000

So if it costs me $2,000 to acquire a customer, and my LTV is $10,000, that means I make a 5x return.

The way to get wealthy in your business is by increasing LTV as high as possible

You are no longer a worker in your business. You are a capital allocator, pumping money through a vehicle that multiplies it & delivers you a return.

Step 7: Increase LTV

Mission Critical: Get Your LTV to $10,000 or more.

You will now be introducing new product lines.

This is the typical playbook by which you should approach this:

Scale Done-For-You Offer to $50-$80k/mo

Introduce Done-With-You / Consulting Offer

Scale DWY Offer to $100k/mo

Introduce Low Ticket Self Liquidators

$250k/mo

These additional offers serve as LTV increasers for all of the eventual situations you will encounter:

1

Client takes your service "In House" and churns

2

You sell them consulting on how to do it correctly In-House

3

You make an additional $5,000 - $10,000 from them

1

Client can't afford your more expensive Done-For-You Service

2

You downsell less expensive consulting program or course

3

You make an additional $1,000 - $8,000 from them

1

Client purchases a course from you

2

They decide they want more help, and buy your more expensive DFY or DWY offer

3

You make an additional $8,000 - $10,000 from them

1

Client gets on a sales call with you and doesn't convert

2

They get an email from your email list or a retargeting ads from you & purchase your course

3

You make $500 - $1,000 from them even though you thought it was a lost deal

Increase LTV by Client Retention

There's two components to keeping clients longer:

  1. The results you get them (50% of the equation)
  1. The communication you have with them (50% of the equation)

So you job entails

  • Automating the production of quality results
  • Automating client reporting
  • Fostering a team that builds relationships with the clients

Rolls You'll Learn to Hire For Inside Client Ascension:

  1. Client Success Manager: manages client accounts, onboarding, and project management of getting deliverables completed
  1. Setter/Inbox Manager: manages messaging & responding to leads to get them booked onto the calendar
  1. Closer: manages the sales calls & hands off to client success manager
  1. Specialist: depends on your service, but includes rolls such as: editor, copywriter, list builder, media buyer, etc

Step 8: Join Client Ascension

Guarantee: Sign Your Next 5-25 High Ticket Clients, Or You Get a Full Refund.

We'll help you build out the protocol 1-on-1 to make you achieve the goal.

Who should join Client Ascension?

  • You are either a Marketing Agency, B2B Service Company, Coach/Consultant, Course Seller, or Productized Service Company
  • You want a predictable & proven pathway to scaling your business
  • You find it impossible to service your clients while also growing your business, and need a solution to fix the problem
  • You don't know how to consistently generate quality leads
  • You're tired of working with broke clients & want to get paid more
  • You hate sales calls, and want an easier way of consistently closing new business
  • You want a way to get consistent leads without needing to spend tens of thousands of dollars on ads
  • You want to be able to go on a vacation and have your business still operate without you
  • You want security & certainty that your business will continue working and you won't have to go back to a 9-5 job
  • You want to be able to provide for your family & have actual freedom
  • You want to skip years of testing & simply do what is actively & already working

How does the guarantee work?

You're required to complete action items to be eligible for the guarantee. The action items are what is required to see results in the first place.

We'll walk you through all the action items on your call

How much does it cost?

Schedule a call and we'll walk you through pricing

How will I know if I'm a good fit?

We only let people inside if we genuinely believe you can get results with the protocol.

That's why we ask you to submit an application & schedule a call

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The Client Ascension Protocol is the Safest & Most Reliable Way to $250k/mo.

If you want to copy our success, this is how.

Nothing will be held back. You will know everything.